This past week the concert promoter, Goldenvoice, and the city of Indio reached an agreement that is allowing an increase of two concerts to be held in the quiet town located in California. Goldenvoice is famous for its festival Coachella and more recently for the country festival Stagecoach. After a few years of debate, the new agreement has will allow for increased revenue for the town and an increase of two festivals per year, through 2030. This major business and music promoting deal was covered by both the LA Times and Rolling Stone Magazine.
The LA Times took this story and came from the angle of the residents of Indio; the music scene was not their focus. They found residents that were not pleased with the idea of this agreement. Many retirees have settled in the area and find the increase of traffic, inflow of tattooed hooligans, sound pollution, and property damage to be unacceptable. The LA Times talked to many residents who claimed that these music festivals made it unbearable to live in Indio three weekends out of the year.
The angle that the LA Times took highlighted the angry citizens of Indio and barely touched on the improvements that this agreement will bring. Along with a major increase of tourist revenue, the town itself is benefiting through every type of business. The bars, restaurants, gas stations, and hotels are all being helped out, tremendously benefiting this sleepy town’s economy. The LA Times quickly grazed over the fact that the city council unanimously voted in favor of the proposal. The only problem arouse when the city tried to demand a higher percentage of each ticket sold. Upon hearing Indio’s demands, Goldenvoice quickly ended the discussion by telling the council that they would move somewhere else. Overall the LA Times’ article felt as if the audience was expected to be middle aged public that didn’t have an interest in the expansion of indie music, nor would they be able to relate to those going to the concerts. This audience related to homeowners, who wanted respect for their privacy and property.
Rolling Stone Magazine took a completely different approach when reporting on the settlement. Rolling Stone’s audience are music lovers who would attend concert’s such as Coachella and Stagecoach, and could only be more delighted to here about the expansion of festivals to choose from. The Rolling Stone barely touched on the opinions of unhappy townspeople and instead focused on the positives that the festival brings to Indio. The agreement includes an environmental impact report that is planned to help ease any damage the city might experience. The article also quoted the city manager’s happy feelings toward the agreement while not quoting any harsh comments.
Overall if you are a music lover, Rolling Stone did what you would want. It showcased the good and told you everything you wanted to hear, failing to give any of the opposition the time of day. The LA Times failed to give a festival lover any credit and harped on the dangers encroaching Indio’s peace and quiet.